
NORI Toyota Concept Car
Toyota
NORI Concept Car Builded on Toyota's leadership role in creating
eco-sensitive vehicles, created by Toyota's Calty Design Research for
the 2010 LA Design Challenge, the NORI Concept is a futuristic
four-seater with a body and chassis integrated into a single lightweight
component made of carbon fiber and seaweed.
The NORI concept challenges us to look ahead and create a clever vision that addresses fuel economy, emissions, green materials, new design and manufactured technology, and transforms it into an emotionally appealing design solution.
The NORI concept challenges us to look ahead and create a clever vision that addresses fuel economy, emissions, green materials, new design and manufactured technology, and transforms it into an emotionally appealing design solution.

NORI Toyota Concept Car
The
component allows for weight optimization and reduction of number of
parts. Unlike the current car with a chassis or power structure,
“covered” body panels, body Toyota NORI has the structure of “two in
one” – the shell has the function of the chassis. The Japanese call this
system PODULAR – easy, beautiful and durable structure is made from
carbon and special algae. Hence the name of the concept NORI, that
Japanese is translated as “seaweed.”
The concept is powered by four electric wheel motors coupled with a removable battery pack. Woven into the PODULAR form are solar cells that capture and generate supplemental solar energy.
The concept is powered by four electric wheel motors coupled with a removable battery pack. Woven into the PODULAR form are solar cells that capture and generate supplemental solar energy.

NORI Toyota Concept Car









































